Archive for March 8, 2010

Tech-savvy travelers with smartphones are transforming the travel business.

0

It would be hard to find someone that remains untouched by the effects of the mobile Internet. In fact, the communications industry has been hard at work getting everyone to lead untethered lives which is especially attractive to early adopting road warriors. Beyond online maps and travel guides, travelers are turning to their phones to look up aircraft seat configuration, track taxis, reply to early hotel check-in requests, order room service and locate nearby colleagues… a LOCiMOBILE specialty both here and abroad.

Entrepreneurial software developers are rolling out new services daily, such as “location-based” apps that tap into a phone’s GPS to determine the user’s location presenting unique options and opportunities.

The apps are making a difference. As of mid-February, Southwest Airlines became the first U.S. airline to introduce an iPhone app last year, betting that an easy-to-use application could generate an untapped base of customers who might otherwise avoid surfing the Web on the phone. Southwest’s app was the most popular travel-booking download in the iTunes App Store, according to Michael Van Houweling, Southwest’s director of online marketing. In a survey of frequent business travelers conducted by PhoCusWright in 2008, 71% said they have used a smartphone for business during their trips. Such third-party applications remain the most popular services among travelers. But with smartphones representing a new sales channel, the travel industry is aggressively migrating to the mobile platform.

Starwood’s Aloft Hotel in Lexington, Mass., is testing a keycard using radio frequency identification, or RFID, technology. The hotel has distributed RFID keycards to some loyalty program members, who receive text messages on the day of arrival that disclose the room number. Guests can go directly to the room and tap their assigned card through the sensor on the doorknob to unlock the door.

 GPS enabled mobile apps not only offer more convenience, they filter and focus targeted and relevant  location aware promotions and ads. Mobile search ad spending in the U.S. is expected to grow to $531 million this year, up from $242 million in 2009.

Share

Show me the money

0

A recent study from the Gartner Group shows that 59 percent of United States banks will be ‘amping-up’ their mobile banking services in the next twenty-four months. 

Counting over 250 million U.S. mobile subscribers, statistics indicate that 50 million households currently bank online and the projections of “Online Banking Report” predicts 18 million more mobile banking users by 2011. The number of banks offering mobile services more than doubled in 2009 –  According to a 2008 survey from Fiserv Electronic Banking Services 75 percent of respondents would use mobile banking services when offered.

The ultimate in mobile proximity marketing converts cash on hand to cash in the hand of a subscriber shopping with friends and don’t forget to download those mobile coupons.

Find yourself, find your friends with the new GPS Tracking App by LOCiMOBILE.

Share

Over 10 Billion Tweets Served

0

The Internet’s premier hub for bite-sized conversation has reached a major milestone: according to tweet ID numbers, the sites users have surpassed 10 billion tweets. Only four months ago Twitter passed the 5 billion mark on the 140-character updates, used by everyone from publicity-hungry celebrities to protestors in Iran. The contents of tweet #10,000,000,000 are unknown, as the user has protected their updates, but #999,999,999 (a link to an gallery of urban photography) and #10,000,000,0001 (a simple phrase: “DON’T U EVER”) are viewable online.

GPS Tracking App by LOCiMOBILE hooks you up with Twitter and Facebook connect. With one click you can post a note along with your location to both Twitter and Facebook. What could be easier? Available for iPhone and Android platforms. Click here to learn more about GPS Tracking.

Share
Go to Top