Posts tagged android apps
Mobile Privacy 101:
0If you are concerned about the possibility of accidentally exposing personal data such as your name, location or social connections with social sites or their advertisers, you will have to avoid social media and social networking — for the time being.
Clicking on an ad gives the destination website the precise web address from which you arrived. It’s the way the web works, and no one that is buying ads wants to change that MO as it is the basis of performance analytics. That’s exactly what happened at MySpace and it’s been a problem at Facebook as well.
It’s a problem with any website that aggregates visitor profiles or their data with click-through ads. The Wall Street Journal is justified for sharing with its readers the problem as they might not realize that absolute privacy is a virtual impossibility.
As more personal info is placed online, users are understandably skittish and angry about their data and appalled about even the most innocuous compromise to their privacy regardless of the promises of anonymity.
Having illuminated the problem, not all mobile applications that use subscriber data share that info with advertisers. Specifically, GTX Corp and its LOCiMOBILE GPS Tracking Apps are one of the exceptions. The personal ID data and the location data generated via the app is only shared between the subscribers that have opted to give and receive their locates. Safe and secure are more than claims, they are a credential.
Android users search twice as much as iPhone subscribers.
0Google smartly views search, and the ads accompanying it, the ROI for its affiliates and investors. Google said that mobile searches are more valuable to mobile operators as they also earn money from the ads.
Google announced a $1 billion annualized run rate for mobile — which covers phones, tablets, and “other devices.” Mobile searches also grew five times over previous years — although that’s not much of a surprise given Android’s massive ramp-up over the twelve months.
In comparison to search and ads, Google doesn’t expect its Android Mobile Market to be much of a revenue maker… unless the app promotes sales with Google Checkout, consumer advertising and or searching for people with GPS TRACKING APPS which bodes well for GTX Corp and its LOCiMOBILE subsidiary.
As Android becomes more popular, and mobile users begin to rely on Google’s search and services more, the company expects the modality to generate greater profits than PCs do today.
GTX Corp is tracking: Google’s Android may be taking a trip down the Amazon
0Although reports have recorded the growth of smartphones running on the Android platform have exceeded those on the Apple operating system, app developers remain ardent supporter of the iTunes App Store.
Analysts predict that Apple’s revenue from the store will rise from $425M in 2010 to $2.3B by 2015 – among them the top selling GTX Corp (GTXO) GPS Tracking and GeoTagging Apps from LOCiMOBILE
With an outlook as robust as this, one might expect that the Android Marketplace seeing these numbers would invest in its user interface to build a positive consumer/developer franchise. Such is not the case as only 10% of developers polled have anything positive to say about the Google model.
Obviously this bodes well for Amazon, the newest app store contender. With its powerful cloud computing technology, near perfect transaction engine and monster data base the front runner may have to put on the speed to stay in front.
Our guess is that Bezos is going to make the pages of eBooks apps and make finding those apps very, very easy. Eliminating the hurdles to close a transaction is key to the user experience and Amazon’s patented one-click check-out has its advantages over Google’s. Bigger may not be better…yet.
Google Maps for mobile 4.5 turns to Walking Navigation
0LOCiMOBILE GPS TRACKING APPS USE GOOGLE MAPS
Google continues adding new features to its Google Maps for mobile service, unveiling Walking Navigation (Beta), a new tool promising users a more direct and pedestrian-friendly route to their destination. “Your phone will vibrate when you need to make a turn,” write software engineers Andrey Ulanov and Kevin Law on the Official Google Mobile Blog. “You can even turn off voice guidance and just use these notifications while soaking in the sights and sounds around you. To help you orient yourself with your surroundings, the map will rotate with you as you turn the phone, and walking mode uses satellite view by default. Use it like a virtual compass with satellite imagery to look ahead or help pick out landmarks along the way.”
Google Maps for mobile 4.5 (available for now for smartphones running Android 1.6 and up) also boasts Street View smart navigation, a feature already available to desktop users. “You no longer have to slowly move down a street by tapping arrows along roads repeatedly,” Ulanov and Law explain. “Now you can quickly navigate Street View by dragging Pegman from the corner and highlighting where you want to go with a lightly shaded ‘pancake’ on roads or a rectangle on buildings. Let go of the screen when highlighting the front of a building, and you’ll fly there and turn to face it.” Google Maps for mobile additionally includes a new search bar that filters results by distance and ratings, offers prices categorized with dollar signs and depicts cross streets for places.
In late August, Google announced that the Google Maps for mobile solution now tops 100 million users a month, roughly five years after its initial rollout. Writing on the Official Google Mobile Blog, vice president of engineering Vic Gundotra noted that in the wake of recent enhancements like the April 2010 addition of Place Pages (web pages organizing all relevant information about a particular destination), users are now searching for specific locations almost three times as often, doubling the number of Place Pages viewed each day.
Android now 25% of mobile web use as iOS lead erodes
0Devices running Google’s Android mobile operating system now account for 25 percent of mobile web consumption in North America, up 2 percent month over month and an 18.6 percent year-over-year increase, according to new data published by web metrics firm Quantcast.
Android’s gains come at the expense of Apple’s iOS, which now represents 56 percent of mobile web consumption, down 0.3 percent month-over-month and 11.4 percent year-over-year; Research In Motion’s also slipped, dropping 0.6 percent month-over-month and 1.6 percent year-over-year, and now accounts for 9.0 percent of mobile web use. Quantcast adds its research is based on more than 4 billion mobile page views reported during August 2010.
The Android platform now represents 17.2 percent of the global smartphone market, overtaking iOS as the world’s third most popular smartphone OS and edging past BlackBerry to emerge as the top-selling OS in the U.S., according to data published last month by research firm Gartner. Worldwide sales of Android-powered devices topped 10.6 million in the second quarter of 2010, up from just 756,000 a year ago, at which time Android made up only 1.8 percent of the global smartphone market.
Sales of Android smartphones now total about 200,000 each day. The number of Android activations corresponds with increasing revenues resulting from mobile search: “Trust me that revenue is large enough to pay for all of Android’s activities and a whole bunch more,” Google CEO Schmidt said.
Downloads of paid and free personal location apps from LOCiMOBILE GPS Tracking are rising in sync with Android activations domestically and abroad.
Samsung Smartphone Sales Soar On Android Platform
0Samsung Electronics expects to sell up to 25 million smartphones by the close of 2010, a significant increase to the company’s earlier estimate and due mostly to its recent allegiance to Google Android – a 7 million unit increase on its original sales target of 18 million. Samsung expects to double the number of smartphones it ships in 2011.
Earlier this week, Samsung said it had shipped more than 1 million of its Galaxy S smartphones in the U.S. The Galaxy S is Samsung’s first smartphone on the Google Android platform and will offer all of the LOCiMOBILE apps.
“We are prioritizing our Android platform. Android is very open and flexible, and there is a consumer demand for it,” YH Lee, Samsung Mobile’s head of marketing, said this week.
Location App Privacy: a question asked and answered.
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The great thing about personal location services is you and I can have instant access to a multi-billion government GPS technology enabling the display of the location of the people we know with a push of a button right on our smart-phones. As amazing as this opportunity is for each of us, displaying and sharing personal information with the assurance of privacy is a significant concern.
When people make personal information available, they make themselves vulnerable. To deal with their vulnerability people weigh both what they have to “give” and what they “get” when asking and answering personal information questions. It should come as no surprise that Pew research found that 85% of adults want to control access to their personal information because that something is publicly accessible doesn’t mean people want it to be publicized.
As Helen Nissenbaum of New York University has argued, “contextual integrity” is necessary for people to effectively manage their privacy. The mere threat of a breach of integrity is experienced as a violation of privacy as we have recently witnessed both with FaceBook and Google Buzz.
Providing and insuring control of personal privacy has been a fundamental precept for GTX Corp and its LOCiMOBILE GPS Tracking Apps. Sharing personal location information is kept securely between the people asking and answering the “where is” question in a peer to peer environment. No information is taken, stored, shared or used by anyone but the app’s subscribers. The keyword is “personal” location service.
App stores anticipated to generate $15 billion in 2013
0With app store downloads topping 3.6 billion in 2009 and expected to grow to 6.6 billion this year, market research firm Futuresource Consulting forecasts downloads will leap to 16.2 billion in 2013, translating to worldwide revenues of close to $15 billion. According to Futuresource, more than 85 percent of existing app store downloads are free to consumers, a percentage expected to remain stable over the next few years–consumer spending is nevertheless surging, with the premium mobile app market from developers like GTX Corp continuing to expand their titles.
Futuresource says that, along with direct-per-pay downloads, its revenue projections incorporate indirect value-add services like in-app payments and subscriptions as LOCiMOBILE does with its new people finder TRACKING app. “Factor in mobile content revenues which fall beyond the world of the apps store–like direct downloads from gaming companies, handset manufacturers and operators, video downloads, music and ringtones–and the whole package will be worth $38 billion worldwide by 2013,” said Futuresource senior market analyst Patrik Pflandler in a prepared statement.
Futuresource adds that app stores also hold significant promise for non-smartphone devices like the forthcomong Samsung Bada OS tablets, and expects applications to become a major feature of connected TVs and Blu-ray players, with a particular emphasis on familiar apps and brands that fit comfortably within the viewer experience.
Half a Million Downloads and Growing GPS Tracking Apps Leader Locimobile Launches New App and Community Portal for Expanding Market
0New Apps and Website Offer Real-Time GPS Tracking for Android® and BlackBerry® Users Share “Where”Anywhere with Live GPS Tracking
heshelman@platformgrp.com
Thirty-percent of smart-phone subscribers downloaded applications and nearly two-thirds sent text messages
0So says Firece Mobile’s Jason Ankeny
Smartphone ownership in the U.S. surpassed 49.1 million at the end of May 2010, an 8.1 percent increase over the previous three-month period, according to new data from market research firm comScore. Although Research In Motion’s BlackBerry operating system remains the dominant smartphone platform in the U.S., representing 41.7 percent of the market, its market share dropped 0.4 percent during the period as Google’s Android increased 4.0 percent to 13.0 percent. Android was the sole platform to grow its market share during the period: Apple’s iPhone slipped 1.0 percent to 24.4 percent, Palm’s webOS fell 0.6 percent to 4.8 percent and Microsoft’s Windows Mobile dropped 1.9 percent to 13.2 percent. comScore notes that despite losing share to Android, most smartphone platforms continued to gain subscribers during the period; the firm adds its data does not include Apple’s new iPhone 4, issued in June.
As smartphone penetration continues to grow, so too does mobile data usage–65.2 percent of U.S. subscribers sent and received text messages, up 1.4 percentage points over the previous three-month period, and 31.9 percent accessed their mobile browsers, up 2.3 percentage points. Thirty percent of subscribers downloaded applications (increasing 2.1 percent); 20.8 percent of users accessed social networks or blogs (up 2.6 percent); 22.5 percent played mobile games (up 0.7 percent); and 14.3 percent listened to music on their phones (increasing 1.2 percent).
LOCiMOBILE’s release of its “TRACKING” app utilizes new multitasking tools allowing it to run in the background…more apps, shared by more people running more of the time.
