Posts tagged GPS/PLS
This is where the “do it” meets the ”dollars” …http://www.gtxcorp.com/ and its million subscriber http://www.locimobile.com/ subsidiary have inked a deal with http://allstardeals.com/1fyrj to give every local guy the opportunity to solicit and syndicate coupon offers…we think that getting paid for offering discounts is a very nice gig. To see just how it works check out: http://www.allstardeals.com/deals/National/2-Movie-Tickets. All at once knowing who isn’t as good as knowing where and how much.
Location-based services to grow as seen by LOCiMOBILE rise in membership: 1.1 million users in 135 countries
GOTHENBURG: Location-based mobile services are set to enjoy rapid revenue growth in Europe and North America, aided by social networks and greater interest from marketers, a study has argued.
Berg Insight, the consultancy, reported the amount of people utilizing these tools will more than double in these regions over the course of 2011, assisted by the rising uptake of devices like the iPhone.
“Higher adoption of smartphones is driving usage of mobile internet services and apps in general,” said André Malm, senior analyst at Berg Insight.
“As more and more developers add location support in their apps to enhance the user experience, LBS is now gaining mainstream acceptance among mobile subscribers.”
More specifically, 20% of mobile subscribers in the European nations tracked will regularly employ these services by the end of this year, hitting 30% in North America, where smartphone penetration is higher.
“The installed base of GPS handsets in Europe has reached 35% of total handsets and surpassed 70% in North America,” Malm added.
Revenue levels in North America stood at $620m in 2010, and Berg Insight suggested the returns generated by this channel should be $710m in 2016.
Figures for the 29 major European markets featured – including France, Germany, Italy, Spain and the UK – came in at €205m in 2010, and were pegged at a potential €435m by 2016.
Social networking sites are seeing especially impressive growth concerning mobile phone access rates, with tools like Facebook Places and Twitter’s equivalent service enable members to easily share their whereabouts.
This category is expected to witness the biggest expansion during the period covered by the analysis, reflecting the broader trends at work across the digital arena.
Ads are already the “main source” of revenues in most categories – except mapping, where this figure falls below 10% – but while ad-spend will grow, it may be “some years” before a real marketing model and critical mass of users and develop, the study said.
Data sourced from Berg Insight; additional content by Warc staff, 28 November 2011
Not only do we know how much you love Pizza Hut, but we know when and where you love it most. And to thank you for preferring it over all others, we have a two for one offer just for you and a few thousand others just like yourself that that share your pizza preference.
To make certain that you get to enjoy this offer, we are going to deliver the coupon to your smartphone with our proximity marketing platform just when that “I’ve got to have it” craving is making your stomach growl.
Driven by GTX Corp real time 2-way GPS technology, LOCiMOBILE GPS Tracking Apps serve 1 million subscribers in 116 countries. While not a researched scientific concurrence, both pizza and smartphones seem to be ubiquitous. It might be said that everyone that enjoys pizza has a smartphone or all smartphone subscribers love pizza. What research has determined is that
nearly everyone will be using smartphones for navigation by 2013…some to find a Pizza Hut.
The GPS in the phones will create a digital marketplace of ten billion unique shoppers which can be communicated with on a one to one basis. With the emergence of Near Field Communications and smartphone wallets, the collected data will indicate if the marketing message converted and when making merchants and marketers smarter about what it takes to satisfy your hunger and make a little dough.
Higher gas prices present new retail challenges stimulating increased local promotions for retail brands.
In recent years, gasoline prices in the United States have fluctuated widely. Because it is difficult for consumers to alter their gas consumption in the short term, this variation in transportation costs significantly affects the portion of disposable income that is available for other categories of household expenses.
Recent research finds that a significant increase in gas prices leads the average household to reduce shopping frequency by approximately 20% and total expenditure by about 14%. A substantial shift was documented in spending away from traditional grocery formats to one-stop shopping supercenters. That same significant rise in gas prices also resulted in a 3.6% reduction in grocery format share and a 24.9% increase in supercenter share.
As might be expected, consumers buy fewer full-price name brands shifting more to promotions on name brands than to private label. For the jump in gas prices we have recently seen, regular-priced national brands lose 12% of their share while promoted national brands gain 29%, with private label gaining only 3%.
Delivery of promotional messages to smartphone subscribers set up with proximity marketing capabilities is not an option any longer, it is a fiscal imperative. GTX Corp (OTCBB: GTXO) a leader in 2-way GPS Personal Location Services (PLS) and ADAM, Inc., the nation’s largest platform for Hyper Local Mobile Apps for Directories, will enable 123 Chambers of Commerce representing over 100,000 businesses nationwide to push out proximity promotions, utilizing the GTX Corp GPS/PLS Platform and leveraging its one million and growing GPS Tracking Smartphone App user base.
GTX Corp Loci hyperlocal marketing solutions enable merchants, service bureaus, hotels, political candidates or small business to deliver spontaneous, customized offers and other relevant opportunities to opt-in consumers near the point of sale or other destination through their smartphone.
The advantages for marketers of hyper-local messaging are its low cost per impression, ability to make time sensitive offers to demographic targets that are relevant and of immediate value.
Contact GTX Corp to find out how its 2-way location-based solution can provide the path to your solution.
Proximity marketing, once the sole province of national brands and their big box retailers, is now available to local businesses nationwide thanks to GTX Corp and Adam, Inc.
Reducing the cost of marketing without losing its effectiveness is a major attribute of GPS enabled proximity marketing as it pushes offers only to customers that are within the immediate vicinity of a retailer and capable of responding to promotional offers in real time. The once traditional media shotgun approach that became the internet rifle shot is now the smartphone laser offering a million wallet-in-hand markets of individual consumers.
GTX Corp (OTCBB: GTXO) a leader in 2-way GPS Personal Location Services (PLS) and ADAM, Inc., the nation’s largest platform for Hyper Local Mobile Apps for Directories, will enable 123 Chambers of Commerce representing over 100,000 businesses nationwide to push out proximity promotions, utilizing the GTX Corp GPS/PLS Platform and leveraging its one million and growing GPS Tracking Smartphone App user base.
If knowing the where and when of your customer’s immediate location will provide your company or your clients with a real-time sales opportunity, an on the spot service call, an immediate face to face meeting, or ease of access to a difficult to find location, now is the time to offer your own branded GPS APP.
If you are managing a corporate or academic campus with hundreds or thousands of employees, numerous mobile assets with a variety of security concerns and need to know the answers to the who, where and when questions — then now is the time to provide people and asset tracking GPS services of your own.
If you monitor the location of people and property for a multinational enterprise and need to know now — the answer can be found at: firstname.lastname@example.org.
GTXCorp (GTXO.OB) can provide patent protected, field proven, seamless, cost-effective, private label solutions that will meet even the most demanding specifications.
When the GPS tracking apps from LOCiMOBILE are all ready embedded in the new Skytex Technology, Inc. 7” Android 2.2 tablet with wifi/GPS due for release in a couple of weeks.
Better still, the tablet is the perfect device to receive wandering and elopement alerts from those afflicted with Alzheimer’s and track them with the patented GPS Smart Shoes marketed by Aetrex Worldwide, Inc.
GTX Corp (GTXO.OB) a leader in enterprise 2 way GPS real-time Personal Location Services (PLS) was founded in 2002 and is based in Los Angeles, California with distributors in Mexico, Australia and Nepal and customers in 104 countries. GTX Corp utilizes the latest in miniaturized, low power consumption technology and offers a robust enterprise GPS and cellular location platform to track in real time the whereabouts of people, pets, vehicles and high valued assets which include grandma and grandpa.
Knowing where you are will give you the answer to the “where is” question.
Recent developments in GPS positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014, according to a new report published by Juniper Research.
Revenues will come from sales of apps through application stores and other channels, but also from mobile advertising tied to those apps. In fact, the Juniper report notes that advertising will likely form an increasing share of Mobile Location Based Services-related revenues over the next five years.
In the words of co-author Dr Windsor Holden:“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”
Enterprises making noise in the LBS space:
Mobile question and answer startup ChaCha is on a roll, possibly achieving profitability, raising boatloads of money, and even venturing into social media with a Facebook app. Today, ChaCha is getting into the business listings game with local business search company Localeze. Localeze will provide ChaCha’s website with in-depth information about more than 15 million businesses across the country.
ChaCha.com visitors can access the local business listings in a search bar and through a direct listings page. In both cases, they will be served a full content page that includes Google maps, directions, phone, and other contact information. And of course, any questions and answers related to the business can be found on the content pages. Business listings can also be viewed by category and or state and city. Eventually, ChaCha’s listings will be integrated with its chachacoupons.com site.
GTX Corp utilizes miniaturized 2 Way GPS Devices and GPS Tracking Apps carried on multiple cellular platforms to enable those subscribers with permission to follow people, pets, vehicles or valued assets in real time and to participate in Location Based Social Networking through its LOCiMOBILE subsidiary.
Google’s operating system for cellphones has overtaken Nokia’s Symbian system as the market leader. In the three months through December, manufacturers shipped 33.3 million cellphones running Android, Google’s free, open-source cellphone operating system, up from just 4.7 million a year earlier, according to Canalys, a research firm in Reading, England.
Analysts said the figures represented a tectonic shift in the industry, cementing the influence of Google’s advertising-driven business on the mobile Internet. And this year, according to the research firm Gartner, more people will gain access to the Internet through mobile devices than with personal computers.
More Mobile Users Now Accessing Maps via Application than via Browser
comScore a leader in measuring the digital world, today released a study on mobile map usage based on data from its comScore MobiLens service. The study found that 14 percent of mobile users in the U.S. accessed maps on their devices in April 2010, as the mobile map audience reached 33.5 million users, up 44 percent from the previous year. The study also found that more mobile users now access maps via application than via browser, demonstrating the success of applications in penetrating the mobile map market.
Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93 percent to nearly 9 million smartphone users. The number of mobile map app users first surpassed mobile map browser users in February 2010. Today, the “where is” question has more answerers and even more answers.